Author Archives: press

THE NEW ZERO, NOW AVAILABLE


Zero – water perfection in your home
Design by Odoardo Fioravanti

Zero sees the birth of something extraordinary, something that will revolutionise your relationship with your tap water. Conceived in the belief that the accepted complexity of reverse osmosis systems was outdated, Zero is the culmination of a design process that prioritises you and your life at home.

You’ve never seen an osmosis system this small

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The world under the sink is a maze of piping and products, where space is at a premium, and accessibility limited, so we set-out to create exceptional quality water from a system no larger than a briefcase. Innovative design allowed us to remove most of the bulky elements traditionally considered ‘critical’ for performance, things like the external water tank, and pumping control systems, leaving you with market-leading performance and space in your cupboard.

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So elegant that you won’t want to hide it away

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Since its launch to the industry, Zero has been lauded as a radical technical and design innovation in the world of water treatment. Designed by Odoardo Fioravanti, one of Italy’s leading industrial designers, Zero’s elegance will grace any home, eliminating the mess of pumps, tanks, piping and wiring that the only option until now.

Silently serving you…

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Throwing away the ‘rule-book’ delivered a few other critical benefits. By doing away with the need for a pump we removed the need for electricity, significantly improving the safety of the installation. And because there is no pump, the only connections needed are to the water system, and the only noise you will hear is the running of the water when you open the tap.

Unmatched performance!

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By changing the way we looked at water treatment, we saw that it no longer needed all the layers of complexity. The patented internal technology of Zero has allowed us triple the speed of water production while reducing the size, and the cost of the system. You get a beautifully designed addition to your home, one that delivers market-leading performance while saving you space, and money. We think that is radical innovation indeed. Watch the video >

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GREAT-TASTING FOR SURE WATER!

During its development, the Profine® kit was put through a comprehensive testing procedure to simulate its use in a family home. The system was subjected to four months of intensive use, broken up by ‘holidays’ ranging from one day, to one month. The filtered water was tested multiple times using chemical, physical, and microbiological analyses to give a record of the filter’s performance. It performed flawlessly, and was been granted certification by the Institute for the Hygienic Quality of Food Equipment, in Italy.

The analysis showed the following results:

  • Where present, turbity (cloudiness) was removed.
  • The filter absorbed more than 90% of chlorine in the water.
  • No bacteria were detected, even after the ‘holiday’ breaks.
  • No P. aeruginosa contamination was detected, even after 30 day, and 60 day incubation periods.
  • After treating 10,000 litres, the cartridge was still performing at 100%.

Profine Silver’s unique performance comes from its carbon block; pure, powdered carbon compressed under intense heat and pressure to form a solid wall through which very little passes. Our quality has earned us ISO 9001 certification meaning that your water is safe, and you can relax, secure in the knowledge that your family is protected from harm.

Drinking home water is easy!

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“The water from our taps is good, safe and controlled. […] In fact, it undergoes two types of analytical chemical, physical and microbiological control.

[Source: Aqua Italia].

To learn more read the whole article.

What is the easiest thing in the world?

Profine

Watch our video presented at the Water Festival in L’Aquila to promote and make Italians aware of  on home water. Do you know what is the easiest thing in the world? 

To learn more go to You Tube.

Up to 45.000 liters of water with Profine®

Profine Silver LargeOur laboratories confirm: Profine® Silver Large cartridges filter up to 45000 liters (12.000 USgal) of water. The same safe water as the one of three pools put together with a single cartridge.

To learn more read tthe whole article.

Why should you to choose home water?

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1. More control means more security. Home water is, in fact, subjected to more checks than the mineral one. For example in Italy the Legislative Decrees n.31/2001 and n.27/2002 provide two types of analytical control, physical-chemical and microbiological testing by the Manager of the Integrated Water Service, carried out in laboratories, and by the Companies.

2. You are becoming more conscious of water characteristics are guaranteed only within the law parameters up to the counter beyond which the decision passed to private citizen. The treatment improves, directly in your home, the characteristics of water itself.

3. Less PET to dispose of. In addition to transportation difficulties related to bottled water, choosing to drink water of your own home reflects a sustainable desire ready to protect environment by consuming less plastic and reducing distribution chain.

4. The relief of your wallet. Help environment and your expenses. The price of a litre of tap water can cost between 300 and 1,000 times less than buying the same litre of bottled water. (source: Aqua Italy)

Classe Acqua II

A mum using kit for refined water

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In our family we had drunk bottled sparkling water for years. Because I thought bottled water was safer than tap water. Recently, trashing numerous plastic bottles, I realized that all this garbage was a wastefulness.

My husband, that is more reluctant than me about what big water companies write on bottle labels, one day came back home with a Profine filtration kit. But there was a problem: convincing our children to drink water from the tap.

So he told them we would have a new “drinking fountain” in the kitchen and he would need their help to install it. After an afternoon spent working with their dad, they were so enthusiastic that they couldn’t wait to drink their breakfast tea made with “new” water from the “drinking fountain”.

Now we drink only our water, and we don’t buy bottled one. The difference is very remarkable. Our water is more tasteful, without chlorine odour and it’s safer. Moreover we save our money and we haven’t so many plastic bottles to pick up and trash.

The children are happy about drinking from “their fountain” and having a water pitcher on the table is more pleasant than having a creaking plastic bottle.

FINALIST AT INTERNATIONAL DESIGN AWARD 2015

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VOTE US HERE!!

Think:Water have been shortlisted in the Residential Product category of this year’s SBID International Design Awards. Zero has been selected as one of the qualifying projects by a technical panel of judges in the first stage of the process.

We invited to cast your votes for us at  http://internationaldesignexcellenceawards.com/finalist/zero/.

The closing date for the public voting will be on Friday 18 September 2015.

SBID has firmly established this annual occasion as one of the most prestigious recognitions of design excellence in the interior design industry and the increased volume of entries this year has resulted in the biggest selection of finalists to date!

The judges this year included Lewis Carnie, Head of Programmes at BBC Radio 2 & 6; Sir Michael Dixon, Director at the National History Museum, London and Kevin Mau, Senior Creative Director at The Boeing Company; Ben McOwen Wilson, Director of Content Partnerships at YouTube; Jane Preston, Facilities Manager UK, Real Estate & Workplace Services at Google; David Lewis, Managing Director of Sunseeker London; Carolina Calzada, Managing Director at Global Color Research; Patrick Taylor, Managing Director of Taylist Media; Theresa Dowling, Editor, Group Editorial Director for Progressive Market Intelligence (FX, Blueprint) and Robert Hudson, Chief Executive of the National Association of Shopfitters. LEARN MORE > 

Learn more about Zero, finalist at Design International Award 2015.

zero_profineZero is a radical innovation in the world of water treatment from both a technological and a design point of view. It’s the first time the design of these products has taken a more human approach. In a world where reverse osmosis devices are designed like computer cases, Zero changes the rules.

To learn more read ZERO.

Zero is designed by Odoardo Fioravanti and Made in Italy!

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In a world where water treatment devices are designed like computer cases, Zero changes the rules. The high level of design doesn’t compromise the technology behind the product: despite the absence of the pump and even with a compact design, Zero triples the supply speed.

To learn more read ZERO.

Would you like to know how do you install Zero?

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Zero sees the birth of something extraordinary, something that will revolutionise your relationship with your tap water. You get a beautifully designed addition to your home while saving you space, and money. Watch video installation here.

Profine Silver is Mini

PROFINE MINI – ALL THE POWER OF PROFINE® SILVER TECHNOLOGY IN JUST 20 CM

Save space, without sacrificing performance.

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The future is lean! Everybody wants something for nothing, and with Profine Silver Mini you can have it all.  Packing 10,000 litre microfiltration capacity into a cartridge just 20cm long, Mini meets the needs of those who want the exceptional quality of Profine Silver water from a limited space.

 The Profine Silver microfiltration technology was created to guarantee the safety of the water you use in your home or commercial kitchen. Independent laboratory testing showed that Mini was still providing flawless bacteriological safety, and the removal of unpleasant odours and tastes from the water after 10,000 litres, ensuring that whether you are drinking, washing food, or cooking, you can rely on Profine.

Drink home water is easy!

 fotowebjWe all know that plastic bottles are not good for the earth, so to stop drinking bottled water is not to make a radical choice, but it hasn’t been simple. Now it is. Just say stop to the glamour of the big advertisers and understand that,  by drinking the water from your tap, you will reduce your family expenses and safeguard the environment.

To learn more read HERE

 

How much can you save by drinking tap water?

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How much does your family spends on bottled water? What impact does this have on the environment? How much would you save if you drank the water from your tap?

All these questions can be answered using  Profine® calculator

Kit PROFINE® ® Replaces 10,000 plastic bottles

Kit Profine per l'acqua da bereWe buy water because often our household supply is simply not good enough. After all, why shoud you have to drink cloudy, unpalatable water?Fortunately, you don’t have to. By installing the Profine® Kit for your drinking water you can ensure  that the water from your tap is of the highest quality, every day of the year.

To learn more read HERE

DRINK HOME WATER AND BE MERRY!!

Drink home water be merry!

With season’s greetings and very best wishes

by Profine Team

 

UNTIL 45.000 LITERS

Long life to good and filtered water!

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Our laboratories confirm: Large Profine® Silver cartridges filter up to 45.000liters (12.000 USgal) of water. The same safe water as the one of three pools put together with a single cartridge. Laboratory tests have established that all the positive characteristics of water filtered by Profine® Large Silver, including the bacteriological safety and the absence of unpleasant tastes or odors in water, you have a single cartridge to 45.000 liters (12,000 US gallons). Profine® Silver are born to microfilter water (0.5 micron) and ensure maximum safety for those who drink it or use it for food and catering. A so high performance makes the Profine® Silver cartridges the flagship of the entire range Profine® and between different water filtration products on the market.

What use has Profine® Silver?

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Profine® Silver eliminates smells, tastes and reduces unwanted chlorine. The cartridge is disposable type made with the technology of carbon block with added silver that gives the bacteriostatic action.

To learn more read PROFINE ® SILVER.

How to use a Profine® cartridge?

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The connection with the tap or with a system that drip drinks is possible through the Profine® Heads. A dynamic, compact design that allows various water routes depending on your needs.

To learn more read THE HEADS.

How do you replace a cartridge Profine®?

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All Profine®cartridges have a quick attack that allow easy coupling to the head. For more information instructions are available after each cartridge and in the video. To see the video CLICK HERE.

PROFINE WATER AT ECOMONDO 2014!

PROFINE® IS AT ECOMONDO 2014!slide_ecomondo_Profine_22_ott_014

When a person stops drinking bottled water saves at least 329 plastic bottles a year, remove 19 kg of CO2 and 11 of oil from enviroment. Imagine if we did that all together…

It is from these considerations that Italian company Profine is going to be at Ecomondo, international trade fair for sustainable development, to explain to all its project Pensa Acqua.

With the aim to promote the use of drinking water and to ensure that drinking water is available directly from your tap at home, Profine makes a plea to Italy directly from Rimini from 5 to 8 November (pad. D1 stand 069).

After the success of the water lodges all over the country now is the time that the technology for water is brought to the house and it is accessible to all. A sustainable world starts from new daily habit that will reduce the transport chain and have a low environmental impact. Think about your home’s water, your tap water, as your water source is the first step to have cleaner world.

WRITE AT marketing@profinefilter.com FOR YOUR FREE PASS!

“Mum, can we drink water from the tap?”

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It is because the water of our home does not meet our palates that too many people are still buy bottled water. Fortunately, these days are over. More and more families are choosing Profine® filtered water.

For more information read here.

How much saving if you drink tap water?

Acqua da bereOn the home page of this website, we have included a calculator that lets you know what happens if you and your family drink only tap water. It ‘s simple, just enter the number of members of your family and you’re done.

Try it now, go to home page.

What is the easiest thing in the world?

Profine

Watch our video presented at the Water Festival in L’Aquila to promote and raise awareness of Italians on home water. Do you know what’s the easiest thing in the world?

For more information go to You Tube.

Up to 45.000 liters of water with Profine®

Profine Silver LargeOur laboratories confirm: Profine® Silver Large cartridges filter up to 45000 liters (12.000 USgal) of water. The same safe water as the one of three pools put together with a single cartridge.

To learn more read the entire article.

WATER IN KITCHEN

Profine Silver cartuccia che filtra l'acqua

Profine Silver cartuccia che filtra l’acqua


Among my kitchen utensils there is a cartridge that filters the water: Profine ®

When you reason generically about water, the first thought goes to water to drink. Inside a house, however, water is used in different ways: for washing vegetables , to make tea or simply for pasta. In fact, water is the key ingredient for any recipe you want to try.

Taking care of the raw materials is not only a matter of culture. For water it is also simplicity. The ease of not having to buy bottled water but use directly home water. Opening the tap in our kitchen and being sure that the water that would flow from the tap is good and above all safe, now it’s possible!

That’s why we can say that among the main utensils for our kitchen there are Profine ® filter cartridges. A complete range, depending on the chosen colour, refine your water according to the different types of filtration and removes substances that you don’t want. From eliminating unpleasant odours and flavours such as those derived from chlorine (Profine® Blue, Profine® Silver) until the expulsion of total heavy materials such as arsenic (Profine® Arsenic).

Installing Profine® under the sink, where water pipes are connected, you can enter the colour of your desired Profine® cartridge and think about good water only once a year, when it is time to replace the cartridge with refill one.

WATER FOR INDUSTRY

SPECIFIC WATER, WATER IS NOT ALWAYS THE SAME

As experts in water and treatment, we are convinced that in different situations we want different water. It’s the concept of specific water, a battle that we have carried on for years. In various work processes using  water from the network is not suitable. The water treatment in the industrial world is the essential step because you can obtain water with specific chemical-physical characteristics.In this context, the presence of suspended material and dissolved salts in the water causes damage to the plants and to the work process itself. Filtering the water is one of the processes that allows the reduction of salts and, as in the case of arsenic or nitrates, delete particular unwanted substances, and you are able to arrive at a total demineralization.

The easiest thing in the world?

DRINKING HOME WATER

Drinking home water is definitely the easiest thing in the world. Just open a tap, fill a glass and … Drink! Some people consider the plastic bottles more “comfortable”, but they aren’t. Firstly weigh and clutter . Then, have you ever tried to open a bottle or give a new bottle to a child, to someone who has little “force” or when you have wet hands? Well, maybe you could die of thirst waiting to achieve it, which is quite impossible without the aid of cloths, towels, scissors, nutcrackers and… who knows what other tricks. Drinking home water is also convenient, saves on expenditure and especially gasoline, because many people go to the supermarket by car, although close to home, only to buy bulky crates of water. Some people ask for getting them delivered at home by retailers and wholesalers that make you pay for something that you already have in your home, asking for a fee on the service. Is it worth? Buying water of poor quality when we already have on hand better water, healthier and more controlled, just as the one that flows and gushes from our taps.

This is the philosophy that we also have told at the “2013 Water Festival”, made by FederUtility (the federation which brings together the local utility companies operating in the Electricity, Gas and Water) in L’Aquila.

Together with Aqua Italia, we have promoted Water at zero kilometres, the one that comes out of tap. In fact, home water is cheaper and “green”. It’s known to all that PET plastic bottles have strong effects on the environment: 1 kg of PET (25 bottles of 1.5 l) consumes 2 kg of oil and 17.5 l of water and releases into the atmosphere:

– 40 g of hydrocarbons ,

-25 g of sulphur oxides,

– 20 g of nitrogen oxides ,

– 18 g of carbon monoxide ,

and 2.3 kg of carbon dioxide which causes the greenhouse effect .

Our project called “Pensa Acqua” (Think Water) has its aim: changing the habits of people and get them to drink home water.

So, what are you waiting for? Drink home water!

Profine was at Aquatech 2013

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The largest European trade fair dedicated to the world of water, Aquatech 2013, was from November 5 until November 8. Profine was present with its entire line of cartridges and an important innovation that will revolutionize the world of drinkable water.

For more information go to the website Aquatech Amsterdam 2013.

We support the Water Festival 2013

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Profine supports The Water Festival, the most complete Italian manifestation of the water sector.

A meeting of a Technical / Scientific / Institutional / Cultural nature and Information / Events and Entertainment, all focused on the Water.

During the 2013 edition Profine® participated with the project “Pensa Acqua”, a new initiative to raise awareness of all citizens to drink their own water at home. Tuesday, 8 October at 18:45.

Designed and promoted by Federutility – the federation that combines all Italian water services and represents Italy in the European and global organisms- the Water Festival is not a fair, but a convention that every two years, for a week, collects the 400 companies member of the Federation and all those who in different ways dealing with water services and utilities.

For more information about the event click here.